Petra Labs: Your AI Search Team
Your AI search team. Built to execute.
Proprietary technology and an extension of your team that does everything — from measurement to execution and attribution
Your AI search team. Built to execute.
Proprietary technology and an extension of your team that does everything — from measurement to execution and attribution
Our products and services
What you get with Petra
Queries
What your buyers are asking AI
Our platform surfaces real user demand and queries from proprietary panel data and custom integrations with your business’ existing data sources.
Tracking
The enterprise marketing platform for AI search
Track your brand’s presence, sentiment, and competitive threats across every major AI platform. We provide incredibly detailed analytics across customer personas, product lines, and more.
ACTION
An AI-powered extension of your team
Our experts offer full-stack AEO services to deliver on every recommendation we surface. We are a long-term partner that delivers measurable business outcomes.
Attribution
Every channel is an input into AI behavior. We trace each one to revenue.
- Social Media
- Earned Media
- Owned Media
Research
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15% of First Users from Social Influence
29% of AI-Influenced Revenue from Blog Content
19% of Direct Traffic from Research Mentions
37% of Impressions from PR Efforts
29% of AI-Influenced Revenue from Blog Content
19% of Direct Traffic from Research Mentions
[An end-to-end AEO partnership with Zapier from strategy to attribution
“It became clear to Zapier early on that Petra was more than just an analytics dashboard.”
Janine Anderson
Sr. Web Marketing Manager
Case Study
Intelligence
Explore the research that makes these results possible
See all intelligence
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[Research Report
Prompt Radius: How Far Prompt Wording Moves AI Citations
Sami Akkawi
CEO, Co-Founder
August 2026](/content/intelligence/prompt-radius-how-far-prompt-wording-moves-ai-citations/index.html)
[Research Report
Distinguishing Real Change from Sampling Noise in LLM Search Outputs
Tom Zu
Founding Engineer
June 2026](/content/intelligence/distinguishing-real-change-from-sampling-noise-in-llm-search-outputs/index.html)
Let’s turn AI search into your next growth channel
Talk to an expert