Petra Labs Solutions | AEO Platform, Team & Attribution

Put your growth on autopilot.

Read about the products and services we offer to turn AI search into your next revenue channel.

The landscape

Search is a zero-sum game. You don’t win zero-sum games with a one-size-fits-all tool.

The Petra Engine

Queries

We build one-of-one prompt maps for your ICP

Step 1 — Real Searches

We start with real user searches, using opt-in panel data from AI search engines and traditional search data from Google and SEO tools. This is the foundation of your prompt map.

Tracking

Our platform benchmarks your performance.

Chain-of-Thought

The model's fan-out queries and interim citations: sources surfaced during the thinking process that the end users never see

Visibility & Rank
Sentiment
Share of voice
Final Citations

AI SEARCH

What are the best all mountain skis?

Thinking…

ACTION

Our experts do 100% of the work to get your brand in AI responses

Platform Set-Up

Our experts handle full onboarding to the Petra Labs platform, including customized reporting, query selection and weighting, prompt tagging, and more.

Strategy Development

We build an AI search strategy designed to deliver on your business goals. We are an always-on team that stays ahead of model updates, user search behavior, and competitive threats.

Full Execution

Owned media, earned media, social, and more. Our experts provide premium copy-writing, technical site audits, and programmatic AEO. We secure earned media placements and manage your social presence on the most important surfaces.

Custom-built MMMs

We build custom attribution models that disaggregate the business impact from each lever of your digital marketing spend. Scroll to read more about how these models deliver continuous improvement over time for your business.

We build your MMM for AI Search. A platform that gets smarter with every action.

Attribution DEEP DIVE

VISIBILITY
ACTION
Strategy
Revenue
Attribution

Strategy

AI Search Strategy

A roadmap reverse-engineered from our platform’s citation data, prioritized by business impact and learning from our attribution models.

FAQ

People usually ask us...

What does attribution look like in practice?

Most AI-referred traffic doesn't arrive with a UTM tag. It shows up as direct, organic, or dark social, which means the actual impact of AI search is significantly undercounted in standard analytics. Petra builds a custom attribution layer that identifies and surfaces that hidden traffic, connects it to pipeline and revenue, and turns AI search into a defensible budget line item.

What is chain-of-thought data?

Before AI models generate a response, they often conduct a series of web searches and consult a wide range of sources. Petra captures that reasoning layer: what searches did the model run, which sources were consulted and then chosen, which entities were weighted most heavily, and more. This analysis often surfaces highly influential domains that are not revealed in the model's final response, and contribute strongly to our strategy work.

Does this replace our SEO program?

No, and it shouldn't. Great SEO work is foundational to AEO. We work closely with SEO teams on most of our engagements, using the insights from our visibility and attribution data to help support their efforts. Unlike traditional search engines, LLMs take into account every non-linked mention of your brand on the internet. Petra's attribution systems help integrate SEO teams' efforts with the broader digital marketing organization.

What is Petra Labs' pricing?

Engagements start at $15,000 per month and typical engagements are $250k-600k+ annually. The main drivers of scope are the number of brands or product lines being tracked, the competitiveness of the queries you're looking to optimize for, the complexity of attribution setup, and more. Pricing is most closely related to the level of effort required to move the needle in your category.

How is ROI measured?

Our impact can be measured a few ways. Efficiency gains as our insights help you optimize existing spend. Direct revenue and AI-referred traffic growth as visibility compounds. Improved brand sentiment and competitive positioning relative to how AI models describe you versus your competitors. And net new strategic intelligence that informs decisions well beyond the marketing team.

What does the platform do vs. the team?

The platform surfaces competitive intelligence across every major AI engine, powering the attribution layer that connects AI visibility to revenue outcomes. The team takes that intelligence and acts on it: building content, placing citations, managing distribution, and iterating on what moves the needle. The software tells us what's happening and why, but we don't stop there.

Nikhil Panu

Head of Growth

[27X AI Search Traffic in 6 Months]

"Petra Labs gave us a presence in AI search that competitors with 100x the marketing budget still don't have."